50% boys
50% girls
33% 33% 33%
11
12
13
Gender
Age
United States
49 Question Online Survey
65% Self-identified as Christian
28% No religion
7% Other religion
45%
39%
45%
47%
30%
26%
33%
33%
Struggles
Top
About
Key Stats
This exclusive report offers data-driven insights and practical strategies to help you engage Gen Alpha in meaningful ways:
Here’s a glimpse of what you’ll learn inside:
46% of 7-12-year-olds already have an active social media account, and 64% would rather be a YouTube/social media influencer than the President.
For the first time in history, parents and kids are equally distracted by technology, creating unique challenges for spiritual conversations at home.
Nearly 8 million children worldwide lost a parent or primary caregiver during the pandemic.
Despite 51% of Christian Gen Alpha parents reading the Bible with their children, only 15% of these parents say their primary goal is to pass down faith.
These statistics are more than just numbers—they reveal urgent opportunities for ministry and outreach. Understanding these trends will empower you to meet Gen Alpha where they are and guide them toward a vibrant relationship with Christ.
Click below to access your free Gen Alpha Report now.
Download Gen Alpha Report
Discover the Future: Download the Gen Alpha Report
Generation Alpha—born after 2010—is redefining how we connect, communicate, and engage with the world. As the most digitally native and globally minded generation, they present new challenges and opportunities for those committed to reaching and discipling the next wave of young leaders.
Download Gen Alpha Report
Insights on the next generation
🔐 Unlock key insights into the generation that’s shaping tomorrow
This exclusive report offers data-driven insights and practical strategies to help you engage Gen Alpha in meaningful ways:
Here’s a glimpse of what you’ll learn inside:
46% of 7-12-year-olds already have an active social media account, and 64% would rather be a YouTube/social media influencer than the President. Discover how these digital natives think and how to leverage their tech-savvy nature for good.
For the first time in history, parents and kids are equally distracted by technology, creating unique challenges for spiritual conversations at home. Learn how to break through the noise and support families in building faith-filled connections.
Nearly 8 million children worldwide lost a parent or primary caregiver during the pandemic. Explore how this loss is impacting their mental health, education, and faith—and what we can do to help them find hope and resilience.
Despite 51% of Christian Gen Alpha parents reading the Bible with their children, only 15% of these parents say their primary goal is to pass down faith. Learn what this means for the future of discipleship and how to empower families to nurture faith in the next generation.
These statistics are more than just numbers—they reveal urgent opportunities for ministry and outreach. Understanding these trends will empower you to meet Gen Alpha where they are and guide them toward a vibrant relationship with Christ.
About their faith
about the study
about the kids
About the Research
In March 2024, we surveyed 466 young people aged 11-13 across the United States to learn more about their attitudes, behaviors, and beliefs. Our goal was to understand this next generation as they are quickly ageing into adolescence. We still have much to learn about Gen Alpha, but already we can identify some broad themes that are emerging:
Key Findings
1 in 6 Gen Alphas were Emerging Committed Christians
Gen Alpha is spending an average of 4 hours 6 minutes online daily outside of schoolwork
Gen Alpha goes to family members most often for information or guidance about right and wrong
11
12
13
Ages
All
Mental Health Struggles
45%
45%
43%
47%
Loneliness
High Anxiety
Depression
44%
39%
45%
47%
30%
26%
33%
33%
40%
22%
13%
25%
2022
2020
2019
2021
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LOREM
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141.15
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440+
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841%
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113.11
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2019-2022
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Rooted:
Preteens express a high level of satisfaction with their family life. Many say that family members/parents are their number one source for guidance on life’s important issues.
Vulnerable:
Gen Alpha reports high rates of mental health challenges and early exposure to sex and pornography. They are young people growing up fast in an adult world.
Connected:
Young people are spending most of their free time online and indicate they would spend more if they could. The online landscape is shaping their future social, educational, and professional lives in ways we cannot yet anticipate.
Diverse:
Gen Alpha preteens are consuming vast amounts of global media, are growing up in varied and changing family situations, and are reflecting greater racial and ethnic diversity.
DIVERSE
CONNECTED
VULNERABLE
ROOTED
And Emerging Themes
Preteens say parents are their most important influence when it comes to some of life’s most important questions.
Download Gen Alpha Report
Download the full report to learn more!
Discover the Future: Download the Gen Alpha Report
Download Gen Alpha Report
Download Gen Alpha Report
Insights on the next generation
Generation Alpha—born after 2010—is redefining how we connect, communicate, and engage with the world. As the most digitally native and globally minded generation, they present new challenges and opportunities for those committed to reaching and discipling the next wave of young leaders.
🔐 Unlock key insights into the generation that’s shaping tomorrow
Diverse:
Gen Alpha preteens are consuming vast amounts of global media, are growing up in varied and changing family situations, and are reflecting greater racial and ethnic diversity.
DIVERSE
CONNECTED
VULNERABLE
ROOTED
Gen Alpha
What we discovered
About the Research
In March 2024, we surveyed 466 young people aged 11-13 across the United States to learn more about their attitudes, behaviors, and beliefs. Our goal was to understand this next generation as they are quickly ageing into adolescence.
About their faith
50% boys
50% girls
33% 33% 33%
11
12
13
Gender
Age
about the study
United States
49 Question Online Survey
about the kids
65% Self-identified as Christian
28% No religion
7% Other religion
1 in 6 Gen Alpha Christians were Emerging Committeds
Key Findings
Gen Alpha is spending an average of 4 hours 4 minutes online daily outside of schoolwork
Gen Alpha goes to family members most often for information or guidance about right and wrong
Mental Health
45%
47%
43%
45%
11
Ages
12
13
All
Loneliness
High Anxiety
Depression
45%
39%
45%
47%
30%
26%
33%
33%
Gen Alpha
What we discovered
About the Research
In March 2024, we surveyed 466 young people aged 11-13 across the United States to learn more about their attitudes, behaviors, and beliefs. Our goal was to understand this next generation as they are quickly ageing into adolescence.
About their faith
50% boys
50% girls
33% 33% 33%
11
12
13
Gender
Age
about the study
United States
49 Question Online Survey
about the kids
65% Self-identified as Christian
28% No religion
7% Other religion
1 in 6 Gen Alpha Christians were Emerging Committeds
Key Findings
Gen Alpha is spending an average of 4 hours 4 minutes online daily outside of schoolwork
Gen Alpha goes to family members most often for information or guidance about right and wrong
Gen Alpha
What we discovered
About the Research
In March 2024, we surveyed 466 young people aged 11-13 across the United States to learn more about their attitudes, behaviors, and beliefs. Our goal was to understand this next generation as they are quickly ageing into adolescence.
About their faith
50% boys
50% girls
33% 33% 33%
11
12
13
Gender
Age
about the study
United States
49 Question Online Survey
about the kids
65% Self-identified as Christian
28% No religion
7% Other religion