50% boys
50% girls
33% 33% 33%
11
12
13
Gender
Age
United States
49 Question Online Survey
65% Self-identified as Christian
28% No religion
7% Other religion
45%
39%
45%
47%
30%
26%
33%
33%
Struggles
Top
About
Key Stats
Download Gen Alpha Report
Discover the Future: Download the Gen Alpha Report
Generation Alpha—born after 2010—is redefining how we connect, communicate, and engage with the world. As the most digitally native and globally minded generation, they present new challenges and opportunities for those committed to reaching and discipling the next wave of young leaders.
Download Gen Alpha Report
Insights on the next generation
Unlock key insights into the generation that’s shaping tomorrow
About the Research
In March 2024, we surveyed 466 young people aged 11-13 across the United States to learn more about their attitudes, behaviors, and beliefs. Our goal was to understand this next generation as they are quickly ageing into adolescence. We still have much to learn about Gen Alpha, but already we can identify some broad themes that are emerging:
Key Findings
1 in 5 Gen Alphas say they regularly participate in spiritual activities
Gen Alpha is spending an average of 3 hours 18 minutes online daily outside of schoolwork
Gen Alpha goes to family members most often for information or guidance about right and wrong
45%
45%
43%
47%
30%
26%
33%
33%
Rooted:
Preteens express a high level of satisfaction with their family life. Many say that family members/parents are their number one source for guidance on life’s important issues.
Vulnerable:
Gen Alpha reports high rates of mental health challenges and early exposure to sex and pornography. They are young people growing up fast in an adult world.
Connected:
Young people are spending most of their free time online and indicate they would spend more if they could. The online landscape is shaping their future social, educational, and professional lives in ways we cannot yet anticipate.
Diverse:
Gen Alpha preteens are consuming vast amounts of global media, are growing up in varied and changing family situations, and are reflecting greater racial and ethnic diversity.
DIVERSE
CONNECTED
VULNERABLE
ROOTED
And Emerging Themes
Download Gen Alpha Report
Download the full report to learn more!
Discover the Future: Download the Gen Alpha Report
Download Gen Alpha Report
Download Gen Alpha Report
Insights on the next generation
Generation Alpha—born after 2010—is redefining how we connect, communicate, and engage with the world. As the most digitally native and globally minded generation, they present new challenges and opportunities for those committed to reaching and discipling the next wave of young leaders.
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Data-driven insights on how Gen Alpha thinks, communicates, and engages with faith.
The Gen Alpha Report
A breakdown of distinct Gen Alpha archetypes to help you understand and connect with them effectively.
A quick-reference guide to key statistics shaping this generation.
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Gen Alpha
What we discovered
About the Research
In March 2024, we surveyed 466 young people aged 11-13 across the United States to learn more about their attitudes, behaviors, and beliefs. Our goal was to understand this next generation as they are quickly ageing into adolescence.
About their faith
50% boys
50% girls
33% 33% 33%
11
12
13
Gender
Age
about the study
United States
49 Question Online Survey
about the kids
65% Self-identified as Christian
28% No religion
7% Other religion
1 in 6 Gen Alpha Christians were Emerging Committeds
Key Findings
Gen Alpha is spending an average of 4 hours 4 minutes online daily outside of schoolwork
Gen Alpha goes to family members most often for information or guidance about right and wrong
Mental Health
45%
47%
43%
45%
11
Ages
12
13
All
Loneliness
High Anxiety
Depression
45%
39%
45%
47%
30%
26%
33%
33%
Gen Alpha
What we discovered
About the Research
In March 2024, we surveyed 466 young people aged 11-13 across the United States to learn more about their attitudes, behaviors, and beliefs. Our goal was to understand this next generation as they are quickly ageing into adolescence.
About their faith
50% boys
50% girls
33% 33% 33%
11
12
13
Gender
Age
about the study
United States
49 Question Online Survey
about the kids
65% Self-identified as Christian
28% No religion
7% Other religion
1 in 6 Gen Alpha Christians were Emerging Committeds
Key Findings
Gen Alpha is spending an average of 4 hours 4 minutes online daily outside of schoolwork
Gen Alpha goes to family members most often for information or guidance about right and wrong
Gen Alpha
What we discovered
About the Research
In March 2024, we surveyed 466 young people aged 11-13 across the United States to learn more about their attitudes, behaviors, and beliefs. Our goal was to understand this next generation as they are quickly ageing into adolescence.
About their faith
50% boys
50% girls
33% 33% 33%
11
12
13
Gender
Age
about the study
United States
49 Question Online Survey
about the kids
65% Self-identified as Christian
28% No religion
7% Other religion